TOWER X Vans
Vans has long been one of our favourite brands here at TOWER HQ and considering the amount of pairs you guys buy, it also seems to be one of your top labels. With this in mind we’ve been working closely with the Vans team to create a special window for our flagship store that celebrates one of their most iconic styles: the Old Skool.
Launching today at 119 High Road, the window will also be accompanied by a series of Vans-focused blogs and social posts over the next few days, as well as a Twitter competition to win two tickets to the House of Vans party in London on Friday 10th April. (Follow us on Twitter now to find out how to enter).
As if that isn’t enough, we will also be giving away a small Vans gift every time you purchase a pair of their shoes at one of our stores.
A mini history of the Old Skool:
Debuted in 1977, the Old Skool began life as the Style 36 and was the first skate shoe to use leather in its design. An instant favourite of early BMX riders and the skateboarders of the Dogtown era, the shoe became even more popular thanks to the 80s trend of customisation. “Customization for the Old Skool became very popular in the early 80s because there were so many parts you could change in terms of colours and patterns,” recalls Steve Van Doren, son of Paul Van Doren and current VP of Events and Promotions. Since then the shoe has continued to appeal to a huge range of people via a series of reissued prints and the brand’s ability to continually move the style forward through a range of collaborations (including Supreme and Marc Jacobs) while still staying true to its heritage.
Shop Old Skool now: