Six months ago, after a huge project with branding specialists I-AM, Tower Boots became TOWER London. Signalling the start of a new era, the company has not only seen itself embrace a new identity in this time but also push itself forward thanks to a newly opened store in Wood Green. To top it all off, TOWER London was recently crowned Independent Footwear Retailer of the Year at the Drapers Footwear & Accessories Awards 2014. To find out how all of this happened, fashion and social media editor Ellie Craig sat down with the woman in the know, I-AM’s director Mel Connell.

We may already have one store in Wood Green but that hasn’t stopped us from opening a second. Located just down the road, TOWER London 119 High Road is a Mecca to all things shoe-shaped. Featuring a custom-made décor and bespoke fittings, this new store has been making waves since it opened its doors on Friday 4th April.