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Getting to Know – KINGH

KINGH - ANOTHER ROUND

From fashion shoots, to recording booths, we have caught up with KINGH, ahead of the launch of her debut single ‘Another Round’.

Emily O’donnell, or ‘KINGH’, is no stranger to us. We are proud to say she is part of the TOWER fam. Having collaborated with Emily many times down the years, we are used to seeing her modelling our latest drops, partyin’ at our collab events and turning heads everywhere she goes, with a look that is all her own. Marking her arrival into the music scene, dropping one of this summer’s hottest tracks, we are even prouder to introduce you to ‘Another Round’.

Ahead of its release, we caught up with KINGH to hear more about her inspirations for the single, her musical influences and what’s next.

TOWER: Hey Emily, long time no speak! What was the inspiration for Another Round?

KINGH: The main inspiration of the single is about young love, which turns into a dark obsession. The song has been three years in the works, starting when I was in a relationship and finishing when that came to an end. It aims to tackle love from both sides, touching on subjects such as vulnerability and mental health and the struggles of being open about your emotions in a young relationship.

As you may have noticed in the lyrics, the chorus represents the good of the relationship, while the verses focus on the negative impact. I really wanted to portray this juxtaposition in my song, and I was super inspired by Bonnie & Clyde, and how love can turn into an obsession.

TWR: The video is shot just down the road from both our Shoreditch HQ and our Brick Lane store. As a local artist, your London roots are reflected in the video. What does London mean to you?

K: London means everything to me. I grew up in Milan, and there isn’t much space for young developing artists in that city, whether you do music, art, fashion, whatever it may be, so I always felt the need to come back to London. In London, I found that there was so much room for young creatives, and I felt this allowed me to explore my passions. As you know, I don’t just do music, and I found that very motivating, seeing so many young people just like myself finding their own way.

If I hadn’t moved to London, I don’t think I would be doing all these things I do today, especially music.

TWR: We’ve worked with you many times down the years and our audience are familiar with you as a model and influencer, so when did you decide to make the jump to music?

K: I’ve always wanted to do music. I done music at school back in Italy, but I never really pursued it seriously. It’s quite ‘poppy’ and commercial back there, and that’s the way they teach you to sing and I feel like I’m kind of the opposite.

When I came here, I still carried on with my art and fashion because they are my main interests, but I always knew deep down I wanted to make music. I’m still finding my sound, and I think London is the perfect place for that.

I had been hanging round with people in the music industry, and one day I just decided to buy some recording kit and start laying down some sounds, now here we are!

TWR: Use your imagination, you can collaborate with one person past or present. Who would it be and why?

K: If I could choose one person to collab with, knowing my style, I would like to work with Travis Scott. Obviously, I would love to work with the icons too, like Michael Jackson, but as of now in the direction my music is taking me, I would love to make a song with Travis Scott… Or Don Toliver!

TWR: What’s next?

K: What’s next for me. I’m working on an EP currently, but I don’t want people to think I’ve abandoned the fashion world! I’m still very much involved and will continue to do so to the best of my abilities, so let’s see where that takes me.

  • KINGH x TOWER
  • KINGH x TOWER

KINGH  x TOWER, a trip down memory lane.

Another Round is OUT NOW on all good streaming platforms. Check it out and follow Emily on Instagram. She is definitely one to watch if you aren’t already in the know.  

Hit us up on Instagram.

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ARCHIVES•TOWER

New Website Dropping Soon

We are delighted to announce the launch of our new look website, coming soon.

After weeks of teasing, hinting, and hyping, we are buzzing to finally announce the launch of our new website, that will go live in the coming weeks. We’re still the same TOWER, but with a fresh look and feel.

Despite the uncertainty in the world during these unprecedented times, we have been grafting hard behind the scenes, preparing for this announcement. As you can tell, we are extremely excited, and we want to share that excitement with you, our loyal customers.

So, here’s what you can expect from our new site:

Key New Features

FRESH NEW DESIGN

  • 2 x faster browsing speed
  • Improved user navigation
  • Enhanced search functionality
  • A fully immersive mobile experience
  • Integrated Instagram feed to provide shopper inspiration
  • Improved My account
  • Live chat

PAYMENT PROCESSING

  • Secure and faster payment processing
  • Buy now, pay later with Klarna

The festivities don’t stop there either. Once our brand new site is launched, we will be hosting some brilliant exclusive giveaways, so make sure you are regularly hitting us up on Instagram for further details.

We cannot wait for you to see it!

Sign up to our newsletter to be the first to hear our exclusive deals.

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TOWER Brick Lane 2nd Anniversary Party

TOWER Brick Lane 2nd Anniversary Party

On Thursday 4th October we celebrated the 2nd Anniversary of the TOWER Brick Lane store with an in-store party. The event was in collaboration with CAT Footwear and featured the much-anticipated re-launch of CAT Footwear’s Intruder silhouette. More on the CAT Intruder here.

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Footwear•TOWER

FILA DISRUPTING: Fila & The Fila Disruptor

FILA DISRUPTING

Fila & The Fila Disruptor

Now bearing the impressive title of South Koreas largest sportswear company, you wouldn’t guess Fila’s roots were so humble. When the brand was founded in Italy over a century ago (1911), by the Fila brothers, the brand primarily manufactured underwear. In fact, it wasn’t until the 1970’s that Fila made movements into sportswear. Kitting out Swedish star tennis player, Björn Borg, rocketed the popularity of the brand to new heights. Demure tennis whites were revamped with bold, stylish splashes of red and blue. You’ll still find Fila’s present-day apparel taking inspiration from Borg’s original gear – most notably the iconic pinstripe polo shirt

Fast forward 30-odd years to 2007, when Fila was taken over entirely by Fila Korea (previously a separate company operating the brand under license) and the brand has continued to stay ahead of the game by ensuring their product always remains as fashionable as it is technical. The iconic Fila box logo now emblazons the everyday street wear of the style conscious around the globe

On the footwear front, Fila has been enjoying a resurgence the past couple of years. A popularity most notably seen in the uncompromising silhouette of the Disruptor. This unisex 90’s throw-back is not a sneaker for the faint-hearted. The Disruptor blends the very best of Fila’s sporty heritage with modern accents. Fila’s signature branding and a low-cut ankle are paired with a fierce, chunky outsole

Just launched is the  Disruptor II Premium, an update on the classic shape, the Disruptor II features premium leather uppers in mono and metallic colourways

Appearing on the scene well before the Balenciaga Triple S, or the Yeezy Wave Runner 700, the bulky aesthetic of the Disruptor doesn’t seem to be going anywhere anytime soon

SHOP THE NEW FILA DISRUPTOR

. . .

 

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Instagram post 2337194409227069361_322273976 You don't need to worry whether it's sunny or raining ☀️🌦️ Salt Water has you covered! It can be worn in water as it boasts a water-resistant leather upper and can be hand-washed💟 | @saltwatersandals_europe#TWRLDN #SALTWATER #saltwateroriginal #flatsandals #sandals #summersandals #leathersandal #summertime #waterresistant
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Instagram post 2334949603324866247_322273976 Why sacrifice comfort for style when you can have both! 😃 | ft @birkenstock Arizona Birko Flor Icy Metallic Pink Sandals#TWRLDN #BIRKENSTOCK #birkenstockarizona #birkenstocks #birkenstocksandals #comfysandals #comfortstyle #pinksandals
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